VOLUNTEERS NEEDED. ARE YOU IN?

Atlanta Football Host Committee seeks 2,000 volunteers for College Football Playoff National Championship.

With less than 100 days until a college football champion is crowned, the Atlanta Football Host Committee (AFHC) is seeking Atlanta’s most enthusiastic college football fans to volunteer for fan events before, during and after the College Football Playoff National Championship on Monday, January 8, 2018, at Mercedes-Benz Stadium.

As Atlanta prepares to host the country’s biggest college football game, the host committee is calling on over 2,000 energetic and passionate Atlantans to declare themselves “All In” and help represent the city.

“With the opening of Mercedes-Benz Stadium, the nation is watching as Atlanta hosts a number of world-class sporting events over the next few years,” said Carl Adkins, Executive Director of Atlanta Football Host Committee. “It’s our time to showcase all that is great about our city and we cannot do it without the support of our community.”

To help spearhead volunteer efforts and motivate everyone involved, former college football standouts Hines Ward and Coy Wire of CNN & HLN Sports have been named as Honorary Volunteer Captains. The two will lead teams of volunteers, Team Hines and Team Coy, and will host a volunteer competition, pitting “offense” (Ward) against “defense” (Wire).

The volunteer program, “Powered by Southern Company,” will give participants a unique opportunity to get involved with the national championship game. Volunteer responsibilities include hospitality, transportation, access control, operations and more. Shifts range from four to six hours and volunteers are required to serve on at least three shifts. Volunteers will also be required to complete one training session in December.

In addition to being in on the action, volunteers will receive a custom-designed uniform package including a long-sleeved Nike polo shirt, mid-weight performance fleece jacket, lanyard and cap or knit hat. Volunteer captains will be designated by custom designed knit scarves. Uniform designs will be revealed later this month.

Those interested can register at www.atlchampgame.com/volunteer. All applicants will be prompted to fill out an online background check via Verified Volunteers. All volunteers must be at least 18 years old at the time of submission.

More information, including a complete schedule of events leading up to and during the 2018 College Football Playoff National Championship at Mercedes-Benz Stadium, can be found at www.atlchampgame.com.

Atlanta Football Host Committee and College Football Playoff Foundation dedicate week to honor local teachers

Extra Yard

ATLANTA (September 19, 2017) – The Atlanta Football Host Committee (AFHC) and the College Football Playoff (CFP) Foundation will celebrate Atlanta’s teachers through a series of events scheduled during the CFP Foundation’s Extra Yard for Teachers Week, Saturday, September 16 through Saturday, September 23. The week will honor teachers from across the metro Atlanta area […]

Atlanta Football Host Committee and College Football Playoff Foundation announce partnership for Extra Yard 5K

ATLANTA (June 27, 2017) –The Atlanta Football Host Committee (AFHC) and College Football Playoff (CFP) Foundation today announced a partnership with Atlanta Track Club to host the Extra Yard 5K, the official road race of the College Football Playoff. All proceeds benefit Extra Yard for Teachers, the CFP Foundation’s primary platform that elevates the teaching profession by inspiring and empowering quality teachers.

The race, scheduled for Sunday, January 7, 2018, at 8 a.m., starts and finishes within the Championship Campus footprint in downtown Atlanta.  The 5K is one of many community events leading up to the College Football Playoff National Championship on Monday, January 8, 2018, at Mercedes-Benz Stadium.

“We’ve been delighted how this race has grown over its first three years,” said Britton Banowsky, executive director of the CFP Foundation. “The partnership that the AFHC has helped forge with Atlanta Track Club will elevate this event to the next level. Our goal is to engage fans with its fun and energetic atmosphere, and, of course, raise funds to support teachers.”

The 5K includes live entertainment, activities with race sponsors and a post-race awards ceremony where the top overall male and female finishers will each win two (2) tickets to the College Football Playoff National Championship.

Registration for the Extra Yard 5K is now open and includes two (2) tickets to Playoff Fan Central, a participant shirt, finisher’s medal and an entry into the drawing for game tickets. There is a special discount available for teachers with the promo code “TEACHER” when registering. The registration pricing timeline is as follows:

  • Going on now – $25 with a $5 discount with the code TEACHER
  • November 28 – $30 with a $10 discount with the code TEACHER
  • January 1 – $35 with a $15 discount with the code TEACHER

Discount eligibility restrictions apply. Valid faculty or school staff ID and photo identification required at packet pick-up. Limit one discount per faculty/staff ID and offer is non-transferrable.

Register for the Extra Yard 5K at this link: www.atlantatrackclub.org/extra-yard-5k

Atlanta Public School Children Score Big to Change the Game for Literacy

College football community joins forces to provide a $2 million boost to local students and teachers

ATLANTA (June 22, 2017) – A one-of-a-kind, transformative literacy program has scored a big win for Atlanta Public School (APS) students and teachers, thanks to the efforts of the college football community.

Beginning this week, a three-year, $2 million APS Literacy Initiative – co-funded by the Atlanta Football Host Committee, Chick-fil-A Foundation, Chick-fil-A Peach Bowl and College Football Playoff Foundation – will better equip educators to teach literacy skills.

The program represents the largest corporate gift to Atlanta Public Schools in the last five years and will be a huge asset in the district’s ongoing fight to improve literacy rates.

Currently, more than one third of APS second graders read below grade level and 70 percent of teachers lack confidence teaching fundamental literacy skills. Research shows that students who do not read proficiently by the end of the third grade are four times more likely to leave school without a diploma. That is why improving childhood literacy is key to the APS transformation plan.

“We are so thankful for this support and what it will do for our teachers and students,” said APS Superintendent Dr. Meria Carstarphen. “Strong early childhood literacy is a key factor in a student’s success, and is a top priority for our district. This program has the ability to completely change the game for our students and give them the boost they desperately need.”

Specialized teacher training began this week for 175 teachers and will continue over the summer session with two more weeks of training. By 2020, the literacy initiative will equip 1,500 APS teachers with the skills to deliver high-quality literacy instruction to all 25,000 APS elementary students.

The training will focus on the Orton-Gillingham (O-G) approach to literacy. The O-G technique is scientifically proven to enhance reading proficiency for all learners using instruction in sight, hearing, touch and movement to help students connect language with letters and words. The goal of the training is to ensure all teachers feel comfortable teaching foundational early learning literacy skills to students including phonemic awareness, vocabulary, phonics and fluency.

The APS Literacy Initiative allows the district to partner with the Institute for Multi-Sensory Education – a leading provider of direct, systematic and sequential instruction that empowers educators to teach the foundation of the English language – to run the training sessions.

Funding for the program is primarily connected to Atlanta’s college football community and is an example of the positive impact the sport can have on a community. In large part, the APS Literacy Initiative is a result of Atlanta hosting the sport’s highest-profile games, including last year’s College Football Playoff Semifinal at the Chick-fil-A Peach Bowl and this year’s College Football Playoff National Championship which will be played Jan. 8, 2018 – exactly 200 days from now.

“We are thrilled to have an opportunity to give back to the Atlanta community and positively impact the lives of so many young students,” said Dan Corso, president, Atlanta Sports Council and Atlanta Football Host Committee Board of Directors. “This program will shine a deserving spotlight on the importance of early literacy, education and empowering students to reach their academic goals.”

 “At the Chick-fil-A Foundation, we believe in the power of learning,” said Rodney Bullard, vice president of community affairs at Chick-fil-A, Inc. and executive director of the Chick-fil-A Foundation. “We know that when children are given the right tools at a young age, they can build better, brighter futures. The work the APS will be doing through this literacy program will change lives and communities, right here in Chick-fil-A’s hometown. It’s our pleasure to play a small part.”

“We have a passion to be involved and give back to our community, especially in education, and especially with an effort of this significance” said Gary Stokan, CEO and president of Peach Bowl, Inc. “We have a long history of supporting APS through our local Academic Mentoring Program and Endowed Scholarship Program and this is a perfect extension of those efforts and something we hope will have a lasting positive effect on our children.”

Said Britton Banowsky, executive director of the College Football Playoff Foundation: “These are the types of breakthroughs we’re hoping that the CFP Foundation, via Extra Yard for Teachers, can facilitate in communities across the nation. We’ve had remarkable co-partners in Atlanta, and we thank them for their leadership in identifying this opportunity and implementing the funds. We’d like to see this become a national model and certainly the visibility provided by the sport of college football help enormously.”

In the program’s first year, 500 kindergarten and first grade teachers will be trained in sessions from June 19-23, June 26-29 and July 17-21. Teacher training will be hosted by APS at the former Sammye E. Coan Middle School building.

Atlanta Football Host Committee Surprises Mays High School with “All In” Moment

ATLANTA (May 2, 2017) – In honor of Teacher Appreciation Week, the Atlanta Football Host Committee (AFHC) and College Football Playoff (CFP) Foundation surprised Mays High School teachers and students with $50,000 donation through a special “All In” Moment.

Mays High School teachers and students took a break from testing to gather in the auditorium for the exciting “All In” Moment with Principal Richard Fowler, AFHC Executive Director Carl Adkins and former Atlanta Falcon Jerious Norwood. The school was presented with a $50,000 donation which will be used towards the following:

  • Student incentives for participation in college-going culture activities such as FAFSA workshops
  • Teacher incentives (funding DonorsChoose.org projects) for promoting college going culture in their classrooms
  • Computer and software upgrades that support personalized and blended learning
  • Extracurricular support for band and athletics including new uniforms and equipment

“We are grateful to the Atlanta Football Host Committee for this game-changing support. Our students and teachers work tirelessly all year and rarely get recognized,” said Principal Fowler. “This is a perfect way to celebrate the end of the school year and to recognize our amazing staff and students who could really use a lift right now. Many thanks to the CFP Foundation as well—we’re ALL IN!”

“Through hosting the 2018 College Football Playoff National Championship we have a phenomenal opportunity to impact Atlanta Public Schools and local teachers, said Carl Adkins, Executive Director of the Atlanta Football Host Committee. “Behind every successful student, you will find a teacher that has positively impacted and empowered their students to reach the next academic level and our goal is to recognize Atlanta’s hardworking teachers and continue promoting further education.”

The Atlanta Football Host Committee has partnered with Atlanta Public Schools to support schools and provide “All In” Moments across the Atlanta community throughout the year leading up to the College Football Playoff National Championship in January 2018. Through Extra Yard for Teachers and DonorsChoose.org, “All In” Moments teach the importance of a high school education and emphasizes efforts to extend studies into college.

The College Football Playoff Foundation aims to elevate the teaching profession by inspiring and empowering quality teachers. In its first three years, the College Football Playoff Foundation impacted 97,407 teachers through the Extra Yard for Teachers platform as well as over three million students in 12,902 schools across the country. The CFP Foundation and its partners have been responsible for $11.8 million in support to causes impacting the teaching profession.

National Teacher Appreciation Week is May 6-12; however, Atlanta Public Schools is celebrating and honoring teachers May 1-5. The College Football Hall of Fame is hosting a Teacher Appreciation Day on Saturday, May 6 from 10:00 a.m. to 4:00 p.m. Teachers will receive free admission with valid ID as well as discounted rates for additional guests. The first 100 teachers will receive a special gift to take home. Visit https://www.cfbhall.com/happenings/teacher-appreciation-day/ for more details.

About the Atlanta Football Host Committee

Formed in 2016, the Atlanta Football Host Committee (AFHC) serves as an extension of College Football Playoff administration in the local community. The organization is responsible for assisting with the planning and production of the 2018 College Football Playoff National Championship and accompanying fan events. The AFHC is comprised of local leaders in business, sports and tourism and its mission is to host a one-of-a-kind Championship experience for student-athletes, university representatives, media and college football fans. For more information, visit: www.ATLChampGame.com.

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Knox Bardeen Recaps AFHC and CFP Press Conference

ATLANTA (April 12, 2017) – There were many excited Atlantans downtown Wednesday, but maybe none with as much enthusiasm as Brad Nessler. The college football broadcasting legend danced his way to the lectern and paused for high-fives and selfies with second graders from nearby Scott Elementary School, special guests as the Atlanta Football Host Committee (AFHC), in conjunction with the College Football Playoff (CFP), divulged plans for the 2018 Championship Campus in downtown Atlanta.

We won’t know for some time which two teams will compete for the title, but the AFHC has made it an absolute certainty that fans will be entertained both during the College Football Playoff National Championship Game on Jan. 8, 2018 and outside the stadium in the days leading up to the big game.

At a press conference Wednesday, Nessler, along with President of Atlanta Football Host Committee Board of Directors Dan Corso, Executive Director of the College Football Playoff Bill Hancock and radio personality and Atlanta Hawks Public Address Announcer Ryan Cameron set the stage for what will be happening outside Mercedes-Benz Stadium while the teams prepare to battle.

The biggest college football game ever played in Atlanta will be surrounded by seven events and venues that are not only fan-friendly but based inside a compact and walkable footprint. This concentrated area outside the stadium was one of the contributing factors to Atlanta being selected as host.

Championship Tailgate Plaza (International Plaza – Saturday, Jan. 6 – Monday, Jan. 8, 2018) – Championship Tailgate Plaza is the gathering place for fans who want to experience extreme tailgating at the CFP Nation al Championship. With three days of outdoor activities, fans will have the opportunity to zip line, participate in free-fall stunt jumps and more.

Playoff Fan Central (Georgia World Congress Center – Saturday, Jan. 6 – Monday, Jan. 8, 2018) – Playoff Fan Central is a 300,000 square foot interactive experience that gives thousands of fans the opportunity to be a part of the CFP National Championship. The three-day, family-friendly event includes games, clinics, pep rallies, band performances, special guest appearances, autograph signings and exhibits celebrating college football and its history.

AT&T Playoff Playlist Live! (Centennial Park – Saturday, Jan. 6 – Monday, Jan. 8, 2018) – AT&T Playoff Playlist Live! Is the ultimate soundtrack of the CFP National Championship. The FREE outdoor concert series features a variety of national recording artists, including up-and-coming bands and long-time favorites.

Media Day (Philips Arena – Saturday, Jan. 6, 2018) – Media Day is free and open to the public. Fans are invited to watch as both teams and coaching staffs participate in media interviews prior to the national championship. Attendees can watch their favorite players while listening in on interviews via free headsets and observe more than 1,000 journalists interact with the teams.

Extra Yard 5K (Downtown Atlanta – Sunday, Jan. 7, 2018) – The Extra Yard 5K is the official road race of the College Football Playoff. All proceeds benefit Extra Yard for Teachers, the College Football Playoff Foundation’s primary platform that elevates the teaching profession by inspiring and empowering quality teachers.

Taste Of The Championship (Georgia Aquarium – Sunday, Jan. 7, 2018) – Taste of The Championship is a foodie’s dream. Ticket buyers will sample gourmet food and beverages from Atlanta’s most notable restaurants and breweries while celebrating teachers from across the United States.

Extra Yard Teachers Lounge (Georgia World Congress Center – Saturday, Jan. 6 – Sunday, Jan.7, 2018) – The Extra Yard for Teachers Lounge is a two-day experience specifically designed for current and aspiring teachers to be inspired, pampered and educated as part of the College Football Playoff Foundation’s Extra Yard for Teachers platform. Teachers will interact with special guests from both the educational and entertainment communities and receive special prizes and giveaways throughout the event.

“We’re very proud in the fact that our concentrated area of downtown, where all the venues and all the hotels are within walking distance of Mercedes-Benz Stadium,” said Corso. “It’s really the first time [this has happened]. The fans that come in could arrive at the busiest airport in the world, get a ride to downtown, check into their hotel and just walk for the whole weekend and go to all the parties and all the experiences, and the game.”

This incredibly high walkability score will surely set the 2018 CFP Championship Game about from its predecessors, a notion that Hancock hammered home.

“We’re so delighted to be coming to Atlanta,” said Bill Hancock, the Executive Director of the College Football Playoff. “People know that the CFP National Championship will be yet another milestone in this community’s long and storied history of supporting college football. People will also become aware of Extra Yard for Teachers, the CFP’s way of supporting and recognizing K-12 teachers. These teachers work every day with one goal in mind: to prepare our children for life. There may not be a more important profession in our country.”

There will be no need to drive to Mercedes-Benz Stadium; it’s a short walk from everything the AFHC has planned. Fans will be able to save money on transit or hiring drivers because there are plenty of hotels and restaurant options surrounding the venue, all within walking distance.

Not only will downtown Atlanta’s compact setting benefit fans attending the 2018 CFP National Championship Game, but as the city learns and grows with each successful event, future experiences will be enhanced.

“We’re about to enter into a three-year run beginning Jan. 8, 2018 with the College Football Playoff National Championship Game and then the Super Bowl in 2019 and then a men’s Final Four in 2020,” said Corso. “And that is one heck of a run.”

It’s also an opportunity for both the city and the AFHC. The new, world class  Mercedes-Benz Stadium combined with the benefits or walkable venues could bring many more future events to the city.

“It becomes part of the pitch,” said Corso. “When you go and speak to a college football group or the NFL or the NCAA or any other major event stakeholder, you do have to communicate with them what the layout will be. What will the experience be for the fans when they come to your city as part of that event? The fact that we are confined and concentrated in downtown surrounded by thousands and thousands of premier hotel rooms really becomes an advantage for us.”

The fun will begin on Jan. 6, 2018 but the College Football Playoff National Championship will be just the beginning for championship events in downtown Atlanta.

ATLANTA’S HOSTING OF THE COLLEGE FOOTBALL PLAYOFF NATIONAL CHAMPIONSHIP KICKS OFF WITH BIG COMMUNITY WIN

College Football Hall of Fame and Chick-fil-A Fan Experience Is Counting Down to the 2018 College Football Playoff National Championship

With unveiling of new state-of-the-art digital marquee, the Hall is set to change the face of the Centennial Park District

ATLANTA (February 16, 2017) – The countdown is officially on, and college football fans across the country can keep track of the days, hours, minutes and seconds until kickoff in Atlanta on the College Football Hall of Fame & Chick-fil-A Fan Experience’s new digital marquee. With less than 11 months until the College Football Playoff National Championship on January 8, 2018, members of the College Football Playoff, Atlanta Football Host Committee (AFHC) and several city and business leaders, will be on hand to unveil the official 2018 countdown clock on February 16, 2017 at 11:00 am.  The marquee will change the look of downtown for years to come and will grow to be synonymous with college football, across the country.

The Hall’s new digital marquee is the vision of Innovative Show Design, a scenic and lighting design firm located in Orlando, Florida.  The largest installation of it’s kind in the world, the entire display spans a length of over 50 yards and is composed of more than 1.5 million individual LED pixels.

“Our building and new digital marquee is unlike any other interactive attraction in the country. We are thankful to our generous partner, Chick-fil-A for making the vision possible and to the College Football Playoff and Atlanta Football Host Committee for giving us the opportunity to host the official countdown clock at the mecca of college football,” said Dennis Adamovich, CEO of the College Football Hall of Fame and Chick-fil-A Fan Experience.

“The buzz in Atlanta surrounding college football is stronger than ever and we’re excited to be on the clock,” said Carl Adkins, executive director of the AFHC. The countdown clock and digital marquee will be front and center all year long as the city prepares to host the College Football Playoff National Championship.“

For more information on the College Football Hall of Fame and tickets, visit www.cfbhall.com

 

 

Atlanta Football Host Committee Unveils “I’m In” Marketing Campaign

Committee publicly pays homage to diverse group involved in hosting the 2018 College Football Playoff National Championship

ATLANTA (January 24, 2017) – The college football season may be over, but the excitement about college football is still going strong in Atlanta. The Atlanta Football Host Committee (AFHC) just launched a year-long marketing and social media campaign to energize the community in preparation for the College Football Playoff National Championship on Monday, January 8, 2018.

Today, during an unveiling in Centennial Olympic Park, the heart of Championship Campus, the AFHC revealed the “I’m In” marketing campaign. It will utilize both digital and vinyl billboards throughout the community and social media to feature various leaders, celebrities and behind-the-scenes employees who make hosting such a major sporting event possible.

“The campaign is designed to tap into the everyday passion Atlanta has for college football and rally the community to embrace the big game,” said Dan Corso, president of the AFHC board and Atlanta Sports Council. “Hosting the College Football Playoff National Championship is much more than a football game. It will take the entire community working together to make this an unforgettable event.”

The campaign rollout began last week with several “Are You In?” billboards sprinkled around Atlanta and on social media to build anticipation for what’s to come. During today’s event, the AFHC unveiled the first of the “I’m In” billboards featuring Mayor Kasim Reed. An additional 10 billboards will be revealed around the city highlighting five unique community faces. Throughout 2017, two new faces will be released into rotation each month, eventually culminating into a final “Atlanta’s All In” push during the week of the championship game. The first people highlighted will be:
• Jerry Kosoff, Atlanta Public Schools Teacher of the Year (2015-2016), KIPP Atlanta Collegiate, algebra teacher
• Erika Shields, Atlanta Chief of Police
• Zac Brown, Zac Brown Band
• John Hall, MARTA, Bus Operator (MARTA employee for 14.5 years)

“We are thrilled to be part of such exciting times for the city and the people of Atlanta, said Bill Hancock, executive director of the College Football Playoff. The College Football Playoff will be an event that happens with the community. From our public events to the great work being done here in Atlanta by the CFP Foundation to the excitement of game day, we look forward to a first-class experience that will make everyone proud.”

At a later date, an “I’m In” Snapchat filter will be released, where people can submit a selfie for a chance to be featured in the campaign.
The marketing campaign will run through the week of the College Football Playoff National Championship on January 8, 2018, at Mercedes-Benz Stadium.

For information on partnership opportunities with the AFHC, please visit http://www.atlchampgame.com/partners/.

About AFHC

Formed in 2016, the Atlanta Football Host Committee (AFHC) serves as an extension of College Football Playoff administration in the local community. The organization is responsible for the planning and production of the 2018 College Football Playoff National Championship and accompanying fan events. The AFHC is comprised of local leaders in business, sports and tourism and its mission is to host a one-of-a-kind Championship experience for student-athletes, university representatives, media and college football fans. For more information, visit www.ATLChampGame.com.

 

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Game On Atlanta!

College Football Playoff National Championship “handed off” from Tampa to Atlanta

TAMPA (January 10, 2017) – The city of Atlanta has officially been given the College Football Playoff National Championship host city rights. At a press conference following the national championship game in Tampa, Florida, the College Football Playoff put Atlanta “on the clock.” The handoff begins a full year of celebrations and events surrounding the national championship game throughout the year led by the Atlanta Football Host Committee. The events will culminate on Monday, January 8, 2018, when the game is held at Mercedes-Benz Stadium.

“We look forward to continuing Tampa’s momentum and carrying it forward to Atlanta,” said Dan Corso, President, Atlanta Sports Council and President, Atlanta Football Host Committee. “Downtown Atlanta is built to host events like this. The walkable, compact district around Mercedes-Benz Stadium sets up perfectly for the College Football Playoff. Plus, Atlanta has a passion every day for college football.”

At the press conference, College Football Playoff Executive Director Bill Hancock gave Mayor Kasim Reed and the Atlanta Football Host Committee a College Football Playoff helmet, symbolizing that the national championship game will call Atlanta home for the upcoming year. Now college football’s biggest game heads seven hours north and is expected to have a far-reaching impact on the city of Atlanta.

“We believe that college football is a way of life in the South, but especially in our city,” said Atlanta Mayor Kasim Reed. “We are well positioned to host major events like this for many reasons, but the real secret element in attracting visitors and events to our city is our people. We are thrilled to host next year’s national championship game.”

The game will be held at Mercedes-Benz Stadium and will showcase the NFL’s newest stadium in a city known for its passion for college football.
“We will welcome you next year to Mercedes-Benz Stadium,” said Rich McKay, President & CEO, Atlanta Falcons. “We feel we are setting the bar when it comes to stadiums, not just in design, but in the way fans will experience the game and venue. Our stadium will be second to none and was built for events like this.”

In addition to a new stadium, Atlanta also boasts downtown walkability and a compact “Championship Campus” which features 10,000 hotels and restaurants within walking distance. Visitors and those that call Atlanta home can expect concerts, culinary events and educational opportunities leading up to the 2018 game.

Atlantans who are interested in being a part of the volunteer team for the 2018 College Football Playoff National Championship, can sign up for more information at www.ATLChampGame.com.
Follow ATLChampGame on Facebook, Instagram and Twitter for the latest news and happenings.

About AFHC

Formed in 2016, the Atlanta Football Host Committee (AFHC) serves as an extension of the College Football Playoff Group in the local community. The organization is responsible for the planning and production of the 2018 College Football Playoff National Championship and accompanying fan events. The AFHC is comprised of local leaders in business, sports and tourism and its mission is to host a one-of-a-kind Championship experience for student-athletes, university representatives, media and college football fans. For more information, visit www.ATLChampGame.com.

 

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